Google has announced that they will start using encryption on websites as a ranking factor. They have said that they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” Installing a SSL certificate prevents hackers from snooping in on searches, emails, login information and documents sent across the web.
Webmaster Trends analysts Zineb Ait Bahaji and Gary Illyes wrote a blog post last week detailing their testing with encrypted websites. “For now it’s only a very lightweight signal – affecting less than 1% of global queries, and carrying less weight than other signals such as high-quality content” they say. “But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
SSL certificates can be purchased in single domain, multi-domain or wildcard domain variants, and we are with Google in believing it is a good move for everyone using the web in the long run.
If you are interested in installing an SSL certificate on your website, we can help!